Objective
Storytelling That Connects, Resonates, and Drives Growth
I’m a marketing and creative strategist who loves helping brands tell stories that connect in meaningful ways. Over the years, I’ve shaped campaigns that bring clarity, originality, and cultural relevance to some of the world’s most recognized names. From athlete-led storytelling in health tech to social-first launches for global consumer brands, I focus on creating work that resonates with audiences and drives results.
I started my career in the arts, using storytelling through playwriting and production to connect with audiences. That foundation continues to guide how I approach marketing today: blending creativity with strategy and always leading with a human touch. At Allison Worldwide, I’ve led strategy and content for brands like Dexcom, Impossible Foods, Budweiser, IHG, and Bloomberg Philanthropies, helping them engage with audiences across digital, social, and integrated channels.
What I bring is a mix of curiosity, creative instinct, and the ability to translate cultural insight into strategies that travel across platforms. I enjoy digging into what makes people tick, and then building campaigns that not only meet them where they are, but also inspire them to act. For me, good storytelling has always been about clarity, purpose, and caring enough to connect authentically.
Experience
Allison Worldwide, Senior Creative Strategist
Sept 2024 – Present
Orchestrated integrated marketing campaigns for global brands such as IHG, Budweiser, and Dexcom, securing 20+ earned media placements in top-tier publications and elevating brand sentiment scores by 15% within six months
Pitched and won new business accounts that generated tens of millions in revenue for the agency, while expanding existing PR scopes to include digital marketing and influencer campaigns
Developed the Creative Explorer program, training 5 junior strategists to identify emerging cultural trends and convert insights into innovative strategies, boosting team capabilities and enhancing client work
Conceptualized and executed integrated marketing programs leveraging cultural insights and consumer behavior analysis, driving a 40% increase in measurable engagement across key digital channels
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Allison worldwide, Senior Account Executive, Digital Marketing
June 2022 – Sept 2024
Managed daily execution for global campaigns for clients including Dexcom, Bloomberg Philanthropies, and Nordic Global, supporting work streams across strategy, content development, and reporting
Orchestrated a team of public relations, social media, content, creative, and paid media specialists to launch full-funnel marketing campaigns, boosting average client website traffic by 30%
Spearheaded digital performance tracking across HubSpot and Sprout Social for clients, identifying and implementing data-backed optimizations within the first quarter
Doubled the agency’s social media portfolio by launching new services, including executive visibility and B2B digital programs
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Allison worldwide, Account Executive/Account Coordinator
Jan 2020 – June 2022
Championed the execution of digital campaigns across wellness, lifestyle, and health clients, developing engaging content that resulted in an average 25% increase in social media engagement and 15% follower growth
Conceptualized and executed digital marketing strategies for Super Bowl activations, securing three industry awards, 2.5M+ social media engagements, and achieving a 30% lift in brand mentions
Mastered HubSpot, LinkedIn, and Google SEO through self-directed training; subsequently collaborated with 5+ marketing specialists, providing guidance on campaign optimization best practices
Secured an early promotion through consistent delivery of impactful campaigns that increased brand visibility, and demonstrated effective communication and collaboration with cross-functional teams across seven accounts
Skills
Creative Strategy
Integrated Marketing
Social Media Strategy
Campaign Development
Brand Narrative Development
Consumer Insights
Content Creation
Project Management
Client Management
Digital Marketing
LinkedIn Marketing
Google SEO
HubSpot Marketing
Trend Analysis
Education
Fordham University
BACHELOR OF ARTS, THEATER