Nordic Global

Digital rebrand

 

THE BRIEF

Position Nordic as a leading healthcare consultancy by promoting its people, capabilities, and growth through strategic social media, impactful events, and thought leadership. Strengthen brand visibility and trust with clients and talent across global markets.

THE IDEA

Use employee-centric storytelling, high-visibility industry events, and expert-led content to humanize the brand, showcase innovation, and drive top-of-funnel engagement across digital and real-world channels.

WHAT WE DID

  • Revamped social content to feature Nordic employees, leading to top engagement rates for posts showing team moments, DEI recognition, and event participation.

  • Promoted award wins and leadership accolades, including Pride Month, Nurses Week, and AAPI Heritage Month, to highlight internal culture and values.

  • Supported major events like ViVE and HIMSS with custom booths, podcast appearances, branded swag, and live coverage that boosted awareness and lead generation.

  • ViVE activations drove 2.6K social engagements, while HIMSS delivered 6.5K. Summer Social exceeded attendee goals by nearly 10 percent and generated over 4,300 engagements.

  • Launched issue-based campaigns like Interoperability and Consolidation with SME-led videos and LinkedIn targeting, generating over 2.6M impressions combined and standout CTRs up to 9.1 percent.

  • Elevated executives like Kevin Erdal through bylines and video content tied to campaign themes.

THE IMPACT

Drove 47 percent year-over-year growth in organic traffic and a 51 percent increase in new users. Social engagement was highest when highlighting employees and team culture. Events such as HIMSS and Summer Social played a key role in lead generation and brand building. LinkedIn ads featuring subject matter experts consistently outperformed benchmarks. Campaigns and content anchored by thought leaders reinforced Nordic’s credibility, strengthened pipeline engagement, and increased visibility in priority markets.